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We Play Fair – New Anti-Doping Campaign

On April 15, 2019, at the National Stadium in Warsaw, the opening conference of the Gramy Fair anti-doping campaign was held, organized by the Polish Anti-Doping Agency (POLADA). The conference was attended by: Witold Bańka, Minister of Sport and Tourism, Anna Rulkiewicz, President of the Management Board of the LUX MED Group, Michał Rynkowski, Director of the Polish Anti-Doping Agency, Piotr Należyty, Vice President of the Management Board of the Polish Handball Federation, PGNiG Superliga, Anna Ziobroń, Director of the Sports Marketing Office of PKN ORLEN, Michał Janicki, President of the Management Board of Juventus Academy and Marek Kaczmar, President of the Management Board of iMEN DIGITAL.

The campaign ambassadors were represented by: Luiza Złotkowska (speed skating), Monika Pyrek (athletics), Angelika Cichocka (athletics), Jan Błachowicz (MMA), Arkadiusz Moryto (handball).

The idea of the campaign is to fight against the use of prohibited doping both in professional and amateur sport, pay attention to the health and image consequences and build awareness and education in the field of proper optimization of diet and prevent the use of prohibited substances in sport.

The campaign is targeted at:

– professional athletes;

– amateur and young athletes;

Integrated marketing activities will include outdoor media in 8 Polish cities, DOOH media in the Warsaw subway, Cepelia and Domy Towarowe Centrum in Warsaw, online banner campaign and mobiles, publications in online press and social media. Activities in the area of social media under the slogan #NIEdladopingu will focus on the involvement of 13 campaign ambassadors to promote its main ideas such as clean and fair sport, as well as awareness of the right way to success. Ambassadors will encourage to actively join the campaign through the website. By submitting clean sport declarations, supporters will receive a virtual award in return.

Integral elements of the presented project will be: e-learning platform and development of an educational guide devoted to the issues of fighting doping and the idea of clean sport, including advice from experts, sports medicine specialists and specialized supplementation, aimed at optimizing psychophysical condition in sport.

Additionally, the campaign will be attended by nearly 320 players from 16 handball clubs participating in PGNiG Superleague games, who in the 2018/2019 and 2019/2020 seasons will promote the idea of clean sport on the PGNiG Superleague arenas. The campaign will also include 16,000 children who will compete between March and June in 320 handball tournaments organized as part of the project “I Love Handball at 160 multifunctional sports facilities “Orlik” throughout Poland. The organizer of the 320 handball tournaments is the Eagles of Sport Foundation, which implements this project using funding from the Ministry of Sport and Tourism.

The campaign enjoys the honorary patronage of the Ministry of Sport and Tourism, the Polish Olympic Committee, the World Anti Doping Agency (WADA) and the Polish Handball Federation.

The campaign’s partners are: PKN Orlen S.A., LUXMED Group, Superliga Sp. z o.o., Juventus Academy, Eagles of Sport Foundation and IMenDigital.

Media patrons of the campaign include: TVP Sport, Przegląd Sportowy and WP.PL portal.

The campaign’s ambassadors are: Jan Błachowicz, Andżelika Cichocka, Michał Daszek, Marcin Lewandowski, Joanna Jędrzejczyk, Tomasz Majewski, Arkadiusz Malarz, Arkadiusz Moryto, Michał Pol, Monika Pyrek, Wojciech Włodarczyk, Andrzej Wrona and Luiza Złotkowska.